About itel

itel is an entry level and reliable mobile phone brand for everyone. Adopting “Join·Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectivity to consumers without prior access to it, allowing them to get closer and benefit from their social connections. itel has a product portfolio of smartphones and feature phones.

After years of development, itel has expanded its presence in around 50 emerging markets globally. African Business, an authoritative business magazine in Britain, has ranked itel 17th in the 2018/2019 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking.

Vision

We believe that by providing consumers with quality mobile communication products and reliable services, we allow people to get connected with the rest of the world in an efficient way.

Mission

itel is making efforts to get close to consumers and understand their needs and expectations in various ways. We have gained trust from consumers as we keep on delivering with love and care.

Core
Values

Experience

History Of itel

2014
2014

The 51st most admired brand in Africa.
The first itel Image Store opened in Nigeria

2015
2015

Entered Bangladesh market in October

2016
2016

Cracked the Indian market in April
Entered Vietnam market in November
Yearly sales volume reached 50 Million
The 25th most admired brand in Africa

2017
2017

itel global footprint on over 50 countries
(Africa+South Asia+Southeast Asia)
Yearly sales volume reached 80 Million

2018
2018

The 16th most admired brand in Africa

2019
2019

Entered Pakistani market on 6th November 2019

2020
2020

September 2020 -itel pakistan launched the accessories category

2021
2021

March 2021 – Introduced itel audio to the Pakistani market with 4 fantastic new products
October 2021 – Unveiled the biggest launch of the year: itel TVs